AI and Persuasion; A Step Towards Smarter and More Effective Interactions
A step towards smarter and more effective interactions; investigating the impact mechanisms of large language models and developing novel approaches in purposeful human-machine communication.

The Emerging Role of Language Models in Human Interactions
Today, Large Language Models (LLMs) have become one of the most important and transformative artificial intelligence technologies, and their role in human interactions is becoming increasingly prominent. These systems have gone beyond being a simple text processing tool; they can now, in addition to generating text and answering users’ daily needs, influence individuals’ attitudes, decisions, and behaviors.
Because of this profound impact, understanding the mechanisms of influence and persuasion in AI-based interactions has become one of the most important emerging topics at the intersection of computer science, cognitive science, and psychology.
Research and Development Activities
Understanding how humans accept information and implementing these communicative nuances within the framework of AI algorithms requires multifaceted research. In this regard, multiple activities are underway at our center to study and develop novel approaches for improving persuasive interactions in language models.
The main goal of these activities is to move towards developing intelligent systems that, by better understanding environmental conditions, psychological states, and individual characteristics of audiences, can establish more purposeful, natural, and ultimately more effective communications.
Practical Applications and Future Horizons
This field of scientific activity is not limited only to laboratories, but its achievements can have very broad and tangible applications in daily life and future software systems:
Smart Education
Developing educational assistants that, by recognizing the student’s learning style and motivation, transfer concepts in a more engaging and lasting manner.
Health and Psychology
Using persuasive AI to encourage patients to adhere to treatment, improve their lifestyle, and provide effective initial counseling.
Consulting and Communication
Enhancing the quality of human communication and developing future interactive smart systems capable of providing effective guidance in complex decisions and specialized consultations.